Honda introduced the first 4-stroke outboard engine in America more than 40 years ago. Back then, we were ahead of our time. And today, well nothing has changed. We?re still ahead of our time, with engineering innovations and precision manufacturing that the competitors can?t seem to match.

After all, Honda hasn?t become the largest engine manufacturer in the world, without a passion for perfection. That?s what it takes to achieve a legendary reputation for quality.

This same company supports cutting edge research that is continually yielding more firsts: in robotics, hydrogen fuel cells, racing technology and even new types of lightweight jet engines. Is it any wonder that Honda outboards are so technologically advanced?

When it comes to satisfying our customers we don?t rest either. Honda offers the best factory warranty in the industry, some of the best financing rates available, and unmatched service from more than 1000 trained and certified dealers nationwide.

Rather than take our word on this, just ask J. D. Power & Associates or the National Marine Manufacturers? Association, both of whom awarded Honda ?Best in Customer Satisfaction? awards for the last two years in a row.

When choosing a power source for your boat, be careful not to be taken in by inflated horsepowers, and other market offerings that may not be as useful as they might first sound. Proven power, proven quality, will be a much wiser investment for the long run.